Do you know that feeling of popping open the toy from a plastic capsule in a grocery store vending machine or impatiently ripping open a blind box to see what character? Well, these buddies called Fortune Friends are here to remind you of those emotions. A consumer that purchases one of these acrylic keychains has the chance to randomly collect one of these friends are based on the 12 Chinese Zodiac animals. Each Fortune Friend has a different name and personality that reflects the characteristics related to the animal.
The visual branding of Fortune Friend consists of a bold, bright color palette using colors associated with Chinese/Lunar New Year. While using patterns of large swashes and dazzling bursts combined with cute animal illustrations to highlight the brand's playfulness. All while using geometric, sans serif typefaces to contrast against the organic nature of the other visual elements.
The packaging was designed in mind to have a stepped POP Display that could hold 8 tuck boxes with the dimensions of 2 in x 1 in x 3.25 in. Inside of each tuck box would contain one acrylic keychain and a small paper card containing information about the Fortune Friend animal inside and information about Chinese Zodiacs.
POP Die Line
